Sans Normal Kubuh 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Centra No. 1', 'Centra No. 2', and 'Morandi' by Monotype and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, posters, modern, friendly, sporty, clean, confident, clarity, momentum, modernity, utility, approachability, oblique, geometric, rounded, crisp, open.
This typeface is an oblique sans with a clean, geometric foundation and gently rounded curves. Strokes are even and sturdy, with smooth joins and largely closed terminals, giving letters a compact, solid presence. Round characters (C, O, Q, c, o) read as near-circular with open apertures, while diagonals (A, K, V, W, X, Y) are sharp and consistent, reinforcing a steady right-leaning rhythm. Counters are generous for a sans at this weight, and spacing appears comfortable, keeping words cohesive without feeling crowded.
It works well for brand systems that want a modern, energetic voice, especially in headlines, subheads, and short blocks of copy. The steady stroke weight and open shapes also make it a good candidate for UI labels, navigation, and signage where a clean, forward-leaning sans can add momentum without sacrificing legibility.
The overall tone is contemporary and upbeat, balancing efficiency with approachability. Its forward slant adds motion and energy, while the rounded construction keeps it friendly rather than aggressive. The result feels confident and practical, suited to everyday modern communication.
The design appears intended to deliver a contemporary italicized sans that feels fast and functional, using geometric roundness and even strokes to stay clear at a range of sizes. It prioritizes straightforward forms and consistent rhythm to communicate modernity and motion in a controlled, professional way.
The numeral set matches the same oblique stance and rounded geometry, with clear, uncomplicated forms that favor quick recognition. Uppercase shapes are broad and stable, while lowercase forms stay straightforward and familiar, emphasizing clarity over ornament.