Sans Normal Kudeb 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Basis Grotesque' by Colophon Foundry and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, energetic, confident, friendly, impact, motion, modernity, clarity, headline focus, oblique, rounded, geometric, smooth, open counters.
A heavy, oblique sans with broad proportions and smooth, geometric construction. Strokes are consistently thick with minimal contrast, and terminals are clean and mostly squared-off, creating a crisp but approachable texture. Curves are generous and round (notably in C, O, S, and lower-case bowls), while diagonals in A, V, W, X, and Y emphasize forward motion. Spacing appears slightly airy for the weight, helping maintain clarity, and the figures are large and sturdy with simple, modern forms.
This font is well suited for bold headline work where impact and motion are desirable—posters, advertising, brand wordmarks, and campaign graphics. Its wide proportions and strong numerals can also work well in sports-themed applications, packaging, and signage, especially at medium-to-large sizes where the rounded geometry reads cleanly.
The overall tone is assertive and kinetic, combining a contemporary, engineered feel with rounded friendliness. The forward slant and wide stance give it a sporty, promotional energy suited to attention-grabbing headlines while still reading as clean and straightforward.
The design appears intended to deliver a contemporary, high-impact oblique sans that feels fast and confident without becoming sharp or aggressive. By pairing wide, geometric forms with heavy strokes and open counters, it aims for immediate legibility and a modern promotional voice.
The alphabet shows a consistent oblique angle across caps, lowercase, and numerals, with open apertures and clear silhouettes that keep the dense weight from feeling clogged. The double-storey “a” and single-storey “g” reinforce a modern text-sans sensibility while maintaining a display-ready presence at larger sizes.