Sans Other Bilay 7 is a bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, industrial, sporty, assertive, technical, utilitarian, impact, compactness, ruggedness, geometric voice, signage clarity, square shoulders, rounded corners, octagonal curves, condensed, stencil-like.
A compact, heavy sans with squared shoulders and softly rounded corners throughout. Curves are often rendered with flattened, octagonal-like arcs rather than fully circular bowls, giving the forms a machined, cut-from-plate feel. Strokes maintain an even thickness with minimal modulation, and terminals tend to be blunt or gently chamfered. Counters are relatively tight and apertures are modest, producing a dense, high-impact texture in text.
Best suited to headlines, logos, and short bursts of text where density and impact are desirable. It also fits labeling, wayfinding, and packaging that benefits from a sturdy, engineered look, especially when set in uppercase or with prominent numerals.
The overall tone is strong and functional, with an industrial and slightly sporty flavor. Its geometric, faceted curves suggest engineered signage and equipment labeling rather than humanist warmth. The result feels direct, no-nonsense, and attention-grabbing.
The design appears intended to deliver maximum clarity and punch in compact widths while maintaining a distinctive, geometric voice. By using faceted curves and blunt terminals, it aims for a rugged, manufactured character that reads confidently at display sizes.
Distinctive details include the faceted round forms in letters like O/Q and numerals like 0, plus compact joins that keep word shapes tight. The lowercase leans toward single-storey, simplified constructions, reinforcing the utilitarian, sign-paint-free aesthetic. Numerals match the same blocky rhythm, supporting consistent emphasis in mixed alphanumeric settings.