Sans Normal Agboh 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Classic Grotesque' by Monotype, 'Ordina' by Schriftlabor, 'TT Commons™️ Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, authoritative, functional, direct, industrial, compact impact, clarity, modern utility, space saving, geometric, compact, clean, sturdy, brisk.
A compact grotesque sans with sturdy, even strokes and minimal modulation. Curves are clean and broadly geometric, with squared terminals and tight apertures that keep counters contained at display sizes. Proportions are condensed overall, with tall caps and a straightforward, utilitarian rhythm; round letters like O and C read slightly oval, reinforcing the compressed horizontal feel. Numerals are heavy and simple, matching the same dense, consistent color and no-nonsense construction.
Well suited to headlines, posters, and branding systems that need a compact footprint and strong emphasis. It also fits packaging, labels, and signage where a dense, high-impact sans can carry short phrases clearly and maintain a firm visual presence.
The font projects a modern, assertive voice: efficient, pragmatic, and slightly industrial. Its dense texture and restrained detailing give it a confident, matter-of-fact tone suited to messages that need to feel clear and emphatic rather than delicate or expressive.
The design appears intended as a condensed workhorse sans for display and UI-like clarity, prioritizing compactness, uniform stroke behavior, and a strong typographic color. Its simplified shapes and squared finishing suggest an aim for consistent reproduction and a straightforward, contemporary tone.
In the sample text, the tight spacing and compact letterforms create a strong, continuous typographic “block,” which reads best when given generous line spacing and enough size to keep enclosed counters from closing up. The overall impression is clean and consistent across capitals, lowercase, and figures, with a focus on clarity and impact over softness.