Sans Normal Amder 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Branden' by Craft Supply Co, 'Evert Greek Text' and 'Evert Latin Text' by Foundry5, 'Dress Code' by Larin Type Co, and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, clean, friendly, confident, straightforward, clarity, impact, versatility, modernity, geometric, rounded, open forms, even rhythm, large counters.
A sturdy sans with geometric construction and smoothly rounded curves paired with flat, squared terminals. Stroke widths appear even throughout, with generous counters and open apertures that keep letters clear at display and text sizes. Uppercase proportions are compact and stable, while the lowercase maintains a steady rhythm with simple, unembellished shapes and minimal modulation. Numerals follow the same straightforward geometry, reading clearly with consistent weight and spacing.
Well-suited to headlines, branding, and poster typography where a strong, clean silhouette is important. The open forms and even texture also support short-to-medium UI labels and product/packaging copy that benefits from high legibility at smaller sizes.
The overall tone is modern and pragmatic, with a friendly softness coming from the rounded bowls and circular forms. It feels confident and direct rather than decorative, giving layouts a clean, contemporary presence without looking sterile.
The design appears intended to deliver a contemporary, highly legible sans with a geometric backbone and a friendly, approachable finish. Its consistent stroke behavior and restrained details suggest a focus on versatility across display and functional editorial settings.
Round letters like O and Q are nearly circular, reinforcing a geometric voice, and curves transition smoothly into stems for a uniform texture in paragraphs. The heavy color creates strong emphasis, making the type particularly effective where clarity and impact are needed.