Sans Normal Efram 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, editorial, signage, modern, clean, technical, sporty, emphasis, modernization, clarity, efficiency, motion, monoline, oblique, crisp, rounded, open counters.
A slanted sans with smooth, round construction and a largely monoline feel, punctuated by subtle stroke modulation. Curves are clean and open, with generous counters in letters like C, O, and e, and a slightly squared, engineered finish in places (notably the angled terminals and the compact, angular joins in K, M, N, and W). The italic is clearly drawn rather than mechanically skewed, keeping consistent rhythm and spacing across the alphabet. Numerals follow the same oblique logic; the 1 is a simple angled stroke, while 2 and 3 use broad curves with crisp terminals, and 8/9 show balanced bowls with tidy apertures.
Well-suited to interfaces, product branding, and contemporary editorial layouts where a clean italic voice is needed. The open forms and steady rhythm support short-to-medium text, while the distinctive slant and crisp terminals work especially well for headlines, captions, and wayfinding.
The tone is contemporary and efficient, combining a straightforward sans structure with an energetic forward lean. It feels precise and understated rather than decorative, giving text a brisk, purposeful cadence that reads as modern and slightly technical.
Likely intended as a versatile italic sans for modern typography—one that stays neutral enough for functional use while adding speed and emphasis through a confident, consistently drawn oblique structure.
Diagonal elements are a defining motif: the A has a sharp apex and angled crossbar, the J descends with a long curve, and the Q’s tail is minimal and controlled. Lowercase forms stay open and readable at size, with a single-storey a and a compact, looped g that reinforces the clean, modern voice.