Sans Normal Efdem 2 is a light, normal width, medium contrast, italic, normal x-height font visually similar to 'Beatrice Deck' and 'Beatrice Standard' by Monotype (names referenced only for comparison).
Keywords: ui design, editorial, branding, infographics, presentations, clean, modern, neutral, airy, technical, clarity, versatility, modernity, emphasis, monolinear, rounded, open counters, slanted, minimal.
This typeface is a slanted sans with a light, even stroke and smoothly rounded curves. Forms are built from clean arcs and straight, gently angled stems, with open apertures and generous internal counters that keep letters from clogging at smaller sizes. The rhythm is calm and consistent, with understated terminals and a streamlined, contemporary construction across capitals, lowercase, and numerals.
It performs well in user interfaces, product pages, and dashboards where a light, unobtrusive italic is needed for emphasis. The open counters and clean geometry also suit editorial subheads, captions, infographics, and contemporary brand systems that favor understated sophistication.
Overall, it reads as modern and restrained, with an efficient, slightly dynamic tone from the italic slant. The light touch and open shapes give it an airy, polished feel suited to contemporary interfaces and editorial layouts that aim for clarity without stiffness.
The design appears intended as a versatile, modern italic companion for clear communication, balancing geometric cleanliness with enough rounding to remain approachable in continuous reading.
Uppercase shapes stay simple and geometric, while the lowercase introduces friendly rounded bowls and clear, readable joins. Numerals follow the same smooth, minimal logic, keeping curves continuous and proportions stable for use in running text and UI contexts.