Sans Normal Apduh 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, posters, headlines, packaging, ui labels, friendly, playful, clean, retro, approachability, clarity, modernism, distinctiveness, rounded, geometric, soft, open, quirky.
A rounded geometric sans with smooth, monoline strokes and generously curved terminals. Forms lean on circles and tall arches, giving many letters a domed, open silhouette, while counters stay wide and clear. The design keeps a consistent stroke rhythm but allows more idiosyncratic shapes in select glyphs (notably the angular, zigzagging K/k and the distinctive Q with a centered vertical tail). Overall spacing reads even and airy, with simple, unmodulated joins and a crisp, contemporary finish.
Well suited for branding and packaging that wants a friendly, modern voice, as well as posters and headlines where the rounded geometry can read at a glance. It can also work for UI labels and short informational text where clarity and warmth are both desirable, especially at medium-to-large sizes.
The overall tone is approachable and upbeat, with a slightly retro-futurist flavor. Rounded construction and open counters make it feel friendly and informal, while the consistent geometry keeps it neat and modern. The occasional quirky letterform adds personality without turning into a novelty face.
Likely designed to combine geometric clarity with softer, more welcoming letterforms. The goal appears to be an approachable sans that stays clean and functional, while incorporating a few memorable glyph signatures for character and recognizability.
Distinctive character details stand out in display settings: the Q’s vertical tail and the K/k’s sharp diagonals create recognizable signatures. Numerals follow the same rounded logic with clear, high-contrast silhouettes, supporting straightforward scanning in short strings.