Sans Normal Apgeh 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ascent Pro' by Fontop (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, playful, approachable, clean, approachability, clarity, modernity, versatility, rounded, soft terminals, open counters, humanist.
A rounded sans with softly squared curves and consistently low stroke modulation. The forms lean on circular bowls and open apertures, with smooth joins and gently eased terminals that avoid sharp cuts. Proportions feel roomy, with broad letter shapes and generous internal space, producing clear counters in both uppercase and lowercase. The overall rhythm is even and calm, with sturdy verticals and rounded shoulders that keep the texture smooth in running text.
Well suited to interface typography, product and brand systems that want a warm modern voice, and editorial or marketing headlines where roundness helps create approachability. The open counters and smooth texture also make it a good choice for short-to-medium reading blocks, labels, and signage where clarity and friendliness are priorities.
The tone is friendly and contemporary, with an easygoing, slightly playful softness coming from the rounded construction and open shapes. It reads as approachable rather than technical, and maintains a clean, modern neutrality suitable for general-purpose design.
Likely designed to offer a clean, contemporary sans with softened geometry—balancing modern circular construction with readable, open text forms. The goal appears to be a versatile, welcoming style that stays neutral enough for broad use while retaining a distinctive rounded character.
Uppercase shapes emphasize geometric simplicity (notably the round bowls in C, G, O, Q) while lowercase keeps a straightforward, readable structure with single-storey-style simplicity in key forms. Numerals follow the same rounded logic, with clear, open shapes and a consistent footprint that aligns well with text settings.