Sans Normal Usluf 10 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Imperial' and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, branding, interfaces, product ui, presentations, modern, clean, lively, technical, clarity, modernity, motion, neutral tone, system use, oblique stress, open counters, crisp terminals, round bowls, smooth curves.
A slanted, geometric-leaning sans with smooth elliptical bowls and open apertures, set on a steady rhythm. Strokes stay fairly even with subtle contrast, and terminals resolve crisply, giving a precise, engineered finish rather than a soft calligraphic one. Capitals are broad and stable with clear circular forms (notably O/C/G), while lowercase maintains a straightforward, readable skeleton with round counters and consistent spacing that feels slightly more dynamic due to the slant.
Works well for editorial pull quotes, headlines, and subheads where a modern italic voice is needed, and it remains clear in UI labels or product typography thanks to open counters and a restrained stroke modulation. The consistent slant and crisp finishing make it suitable for contemporary branding systems that want motion and clarity without ornament.
The overall tone is contemporary and efficient, with an energetic forward motion from the italic angle. It reads as polished and professional, suggesting speed and clarity without feeling rigid or overly formal.
Likely designed to provide a modern italic companion that feels clean and geometric, emphasizing clear shapes, open readability, and a sense of forward momentum for both display and short-to-medium text use.
Figures are simple and clean, matching the letterforms’ rounded geometry and brisk terminals. The slant is consistent across cases, creating a cohesive, unified texture in longer text settings.