Serif Flared Ugma 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, magazines, branding, classic, scholarly, formal, literary, traditional, readability, timelessness, editorial voice, classic refinement, bracketed, rounded serif, flared terminals, oldstyle feel, calligraphic.
A traditional serif with gently flared stroke endings and softly bracketed serifs that broaden out of the stems rather than snapping to sharp slabs. Curves are round and open, with a steady, low-contrast rhythm and slightly tapered joins that suggest a pen-influenced construction. Proportions feel balanced and bookish: capitals are sturdy and even, while lowercase forms keep clear counters and a calm texture; the overall drawing favors smooth modulation and restrained detailing over crisp, high-contrast sparkle.
Well-suited to long-form reading in books and editorial layouts where a steady serif texture and moderate detailing support comfortable scanning. It also works effectively for headlines, pull quotes, and institutional branding that benefits from a classic, authoritative tone.
The tone is classic and composed, evoking an academic, editorial voice. Its flared, slightly calligraphic finishing adds a human, historical warmth while staying formal and controlled.
The design appears intended to deliver a readable, traditionally grounded serif with subtle pen-like flaring, aiming for an enduring, literary character that performs reliably across both display sizes and text settings.
The spacing and overall color read smooth and continuous in paragraph settings, with clear differentiation between similar forms (e.g., I/l/1 and 0/O) aided by the serif structure and open counters. Numerals match the text weight and feel designed for running text and headings rather than purely tabular, mechanical alignment.