Serif Flared Ugma 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, classic, bookish, warm, traditional, readability, warmth, heritage, craft, bracketed, flared terminals, soft curves, calligraphic, oldstyle figures.
This serif typeface has gently flared stroke endings and bracketed serifs that create a soft, carved rhythm rather than sharp, high-contrast refinement. Curves are broad and controlled, with rounded joins and slightly sculpted terminals that give letters a subtly calligraphic feel. The lowercase shows a moderate x-height with generous counters; the two-storey a and g, the open e, and the softly cupped n/m arches support continuous text. Numerals appear oldstyle (text figures) with varied heights and a flowing, traditional rhythm that matches the lowercase.
It suits long-form reading such as books, essays, and editorial layouts where a classic serif texture is desired. The friendly, crafted finish also works well for cultural branding, packaging, and titling that benefits from traditional warmth without excessive decoration.
Overall it feels literary and approachable—more like a well-made book face than a display formal. The flaring and rounded finishing details add warmth and human presence, suggesting craft and tradition without reading as ornate.
The design appears intended to deliver a comfortable, traditional reading experience with a subtly hand-shaped character. Its flared endings and restrained contrast aim to keep the page color even while adding a distinctive, crafted voice.
Capitals are sturdy and evenly proportioned, with clear, readable silhouettes and restrained detailing. The font maintains consistent stroke behavior across rounds and straights, and punctuation in the sample text sits cleanly with the serifed texture, supporting paragraph settings.