Sans Contrasted Hidu 3 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine titles, editorial, luxury, dramatic, confident, retro, impact, distinctiveness, display focus, editorial voice, retro-modern, stencil-like, ink-trap, bracketed, beaky, compressed counters.
A heavy display face built from broad, geometric strokes with sharply carved, curved cut-ins that create striking negative shapes. Many joins and terminals show wedge-like notches and channelled counters, producing a stencil-like rhythm without fully breaking forms apart. The contrast reads as pronounced through deep internal scoops and tight apertures rather than delicate hairlines, giving letters like C, G, S, and a distinctive bite. Uppercase is compact and blocky with strong vertical emphasis, while the lowercase keeps a conventional structure (single-storey a and g) and a sturdy, workmanlike texture; dots and punctuation are bold and round, and numerals are squat with dramatic internal cuts.
Best suited to headlines, large typographic statements, and identity work where the carved negative shapes can read clearly. It works well for posters, magazine mastheads, packaging, and bold branding systems that want a dramatic, premium look and strong silhouette recognition.
The overall tone is assertive and theatrical, mixing modern geometry with a vintage, poster-era feel. Its carved-in detailing suggests craft, engraving, or sign-lettering influences, yielding a premium, editorial voice that still feels punchy and attention-seeking.
The design appears intended to deliver maximum impact with a memorable, cut-in signature that differentiates it from standard bold grotesques. Its goal is likely to provide a display voice that feels both contemporary and retro-tinged, emphasizing strong word shapes and distinctive internal detailing.
The distinctive interior scoops can create dark, high-impact word shapes at larger sizes, while also making smaller text look dense and busy. Spacing appears designed for display settings, with a tight, weight-forward texture that benefits from generous tracking when used in longer lines.