Sans Normal Egmos 12 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Aalto Sans' by Los Andes (names referenced only for comparison).
Keywords: ui text, editorial, brand voice, marketing, presentations, modern, clean, friendly, casual, airy, readability, approachability, contemporary tone, emphasis, humanist, slanted, open, rounded, lively.
A slanted, monolinear sans with open apertures and softly rounded curves. Letterforms lean consistently forward with smooth joins and minimal stroke modulation, producing an even, calm texture. Proportions feel moderately wide and breathable, with generous counters in rounds like O, Q, and e; terminals are clean and generally straight-cut rather than flared. The lowercase shows a contemporary, simplified construction (single-storey a and g), and figures are clear and unobtrusive with elliptical bowls and straightforward diagonals.
Well-suited for user interfaces, product copy, and informational layouts where a clean, slanted sans can add emphasis without sacrificing legibility. It also fits contemporary branding, presentations, and marketing materials that benefit from a friendly, forward-leaning voice.
The overall tone is modern and approachable, with a gentle, informal energy from the italic slant and rounded construction. It reads as friendly and contemporary rather than technical, balancing clarity with a relaxed, conversational feel.
The design appears intended as a contemporary italic companion for everyday reading and interface use, prioritizing clear shapes, open counters, and a smooth typographic color. Its simplified lowercase forms and steady slant suggest a focus on approachable tone and efficient on-screen readability.
The rhythm is smooth and continuous, with distinctive diagonals in letters like k, v, w, and x that add a crisp, energetic cadence. The uppercase remains restrained and legible, while the lowercase carries more personality through simplified forms and open shapes that keep paragraphs looking light and uncluttered.