Serif Other Hima 5 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, book covers, playful, circus, vintage, cheerful, storybook, attention grab, ornamental serif, retro display, headline focus, theatrical tone, ball terminals, bracketed serifs, soft curves, swashy, bouncy.
A decorative serif with hefty, sculpted letterforms and lively, curled terminals. Strokes show pronounced thick–thin modulation, with braced, wedge-like serifs and frequent ball-like finials that add a rhythmic, ornamental texture. Counters are compact and apertures tend to be somewhat closed, while the overall silhouette stays upright and stable despite the exuberant detailing. In text, the face reads as dense and punchy, with strong word shapes and noticeable flourishes at key terminals.
Best suited for display settings where personality is the goal: posters, headline typography, packaging, and brand marks that benefit from a vintage or theatrical flavor. It can work for short bursts of text (subheads, pull quotes) but its dense color and decorative terminals are most effective at larger sizes.
The tone feels theatrical and vintage-leaning, like turn-of-the-century posters or playful editorial headlines. Its curled terminals and emphatic contrast give it a friendly flamboyance—confident, attention-seeking, and slightly whimsical rather than restrained or purely formal.
Likely designed to reinterpret a traditional serif structure with showy, curled terminals and dramatic contrast, prioritizing character and visual impact over quiet body-text neutrality. The consistent ornamental cues across cases and figures suggest an aim for cohesive, headline-driven styling.
The most distinctive trait is the consistent use of curled, inward-turning terminals across capitals and lowercase, which creates a cohesive ornamental system. Numerals match the heavy, display-oriented color and carry similarly stylized finishing details, helping mixed alphanumeric settings feel intentional.