Sans Normal Kumaf 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'CF Asty' by Fonts.GR; 'Protofo' by Lafontype; 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; and 'Clear Sans Screen' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, confident, energetic, impact, speed, modernity, attention, oblique, geometric, rounded, clean, sturdy.
A heavy oblique sans with smooth, rounded curves and compact, sturdy proportions. Stroke endings are clean and largely squared-off, while bowls and counters stay open and circular, giving the forms a solid, geometric feel. The italic slant is consistent across capitals, lowercase, and numerals, producing a steady forward motion without exaggerated calligraphic modulation. Spacing reads even and utilitarian, supporting strong word shapes and clear silhouettes.
Best suited to headlines, short statements, posters, and branding where strong emphasis and a dynamic voice are needed. It will also work well for sports-themed graphics, packaging callouts, and signage that benefits from quick, high-impact recognition at a distance.
The overall tone is assertive and energetic, with a contemporary, performance-oriented feel. Its forward lean and dense color suggest speed and impact, making it feel sporty and promotional rather than quiet or literary.
The design appears aimed at a modern, energetic sans that reads as fast and forceful, pairing geometric simplicity with a consistent oblique stance to create punchy display typography.
Capitals are broad and stable, with simplified construction and minimal detailing; curves dominate over sharp joins, keeping the texture smooth at large sizes. Numerals are similarly robust and straightforward, matching the letterforms’ weight and slant for cohesive setting in headlines or UI labels.