Sans Normal Kulad 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Camphor' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Neue Reman Sans' by Propertype, 'Infoma' by Stawix, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, dynamic, contemporary, friendly, emphasis, impact, motion, modernity, approachability, slanted, geometric, rounded, clean, punchy.
This typeface is a heavy, right-slanted sans with smooth, rounded curves and compact, sturdy construction. Strokes stay largely uniform in thickness, creating an even, low-contrast texture, while the italic angle adds forward motion. Counters are generally open and circular, with simple, geometric joins and terminals that read cleanly at display sizes. Proportions feel slightly condensed in places, with lively rhythm across mixed-case text and numerals that keep strong, stable silhouettes.
It performs best in short to medium-length settings where impact and motion matter: headlines, posters, campaign graphics, sports-themed identity, and bold packaging callouts. The strong weight and clear shapes make it effective for logos and hero text, while the italic stance helps emphasize urgency or emphasis in promotional copy.
The overall tone is energetic and assertive, with a streamlined, athletic feel. Its slant and weight push it toward action-oriented, modern branding, while the rounded shapes keep it approachable rather than severe. The result is a confident, upbeat voice suited to attention-grabbing messaging.
The design appears intended to deliver high-impact, modern sans typography with built-in emphasis, combining geometric roundness with an italic slant for speed and energy. It prioritizes bold presence and clean readability in display contexts, aiming for a contemporary, brand-ready voice.
Uppercase forms stay simple and geometric, with a notably round O/Q and a clean, straightforward G. The lowercase shows a single-storey a and g, reinforcing an informal, modern character. Numerals are bold and legible, with clear differentiation and a consistent forward lean that matches the letters.