Sans Normal Vulav 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'EquipCondensed' by Hoftype, 'Menca' by Kvant, 'MC Qiluant' by Maulana Creative, 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, social media, friendly, approachable, playful, modern, soft, approachability, impact, clarity, brand voice, rounded, compact, sturdy, high-contrast-free, chunky.
A heavy, rounded sans with smooth terminals and generously curved joins that keep the overall texture soft despite the strong weight. Strokes are largely even, with compact counters and a slightly condensed feel in several forms, producing a dense, confident rhythm in text. Curves are prominent and circular, while straight strokes remain clean and squared-off in structure but softened by rounded corners. The lowercase is simple and highly legible, with single-storey forms where expected and a consistent, sturdy baseline presence; numerals match the same rounded, blocky construction for cohesive headlines and UI-style labeling.
Well-suited to branding systems that need a welcoming, contemporary voice, as well as headlines, posters, and social graphics where strong, rounded shapes create instant impact. It can also work effectively on packaging and signage, especially when set with comfortable spacing to preserve clarity in the smaller interior spaces.
The font conveys a friendly, approachable tone with a contemporary, informal warmth. Its rounded geometry and compact counters give it a playful, kid-safe friendliness while still reading as modern and purposeful rather than decorative.
The design appears intended to deliver a bold, friendly sans that maintains high readability while leaning into rounded, soft-edged geometry for a contemporary, approachable personality. It prioritizes clear silhouettes and consistent stroke behavior to perform reliably in display and brand contexts.
At larger sizes the weight creates strong color and clear shapes, while the tighter apertures and counters suggest it will look best with adequate tracking and line spacing in longer passages. The overall silhouette stays consistent across capitals, lowercase, and figures, emphasizing a cohesive, brand-ready voice.