Sans Normal Raluw 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta Standard PE' by Intelligent Design, 'Deansgate' by K-Type, 'Myna' by Milatype, 'TT Norms Pro' by TypeType, and 'Profonts Bureau' by profonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, approachable, retro, chunky, approachability, display impact, friendly branding, simple readability, rounded, soft corners, compact, sturdy, bubble-like.
A heavy, rounded sans with soft corners and mostly monolinear strokes. Curves are generously inflated and terminals finish with blunt, smoothed ends, giving counters a compact, slightly squarish feel in places. Uppercase forms are broad and stable, while lowercase shapes stay simple and closed, maintaining consistent color and an even rhythm across lines. Numerals follow the same chunky construction, emphasizing legibility through large bowls and straightforward silhouettes.
Works best for short-to-medium copy where impact and friendliness matter—headlines, posters, storefront or wayfinding signage, and branding. It also suits packaging and social graphics that need a soft, approachable voice and strong readability at larger sizes.
The overall tone is warm and casual, with a kid-friendly, snackable personality that reads as cheerful rather than formal. Its rounded geometry and thick silhouettes give it a retro sign-paint and cartoon-adjacent friendliness, suited to upbeat, everyday messaging.
The likely intention is a straightforward, rounded display sans that prioritizes approachability and immediate recognition. Its simplified constructions and softened corners suggest a design aimed at bold messaging with an inviting, playful character.
The design favors clarity at a glance, with strong figure/ground contrast created by tight counters and thick joins. Spacing appears comfortable and the shapes hold together well in dense text, producing a bold, poster-like texture without sharp edges.