Sans Normal Murah 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Jostern' by EMME grafica, 'Mirai' by GT&CANARY, 'Mundial Narrow' by TipoType, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, retro, cheerful, display impact, approachability, brand voice, bold clarity, rounded, chunky, soft corners, compact counters, high impact.
This typeface is a heavy, rounded sans with thick, even strokes and softened joins that keep the forms feeling smooth rather than rigid. Curves are built from broad, circular shapes, while flats and diagonals are cut with clean, confident edges, creating a sturdy, poster-like silhouette. Counters are relatively tight in letters like a, e, and 8, and terminals tend toward blunt, gently rounded endings. The lowercase shows single-storey a and g and generally simple, geometric construction, contributing to a bold, cohesive texture in lines of text.
It performs best in display settings where impact and personality are needed—headlines, posters, brand marks, and packaging. The dense, bold rhythm also suits short UI labels, badges, and promotional graphics where legibility must hold up against strong contrast or busy layouts.
The overall tone is upbeat and approachable, with a strong, graphic voice that reads as fun and slightly retro. Its chunky geometry and rounded details give it a friendly personality, while the weight and presence make it feel assertive and attention-grabbing.
The design appears intended to deliver a friendly, high-impact sans for attention-led typography. By combining rounded geometry with simplified, sturdy forms, it aims to stay legible and recognizable while projecting a playful, contemporary-retro character.
The design maintains consistent stroke weight across straight and curved segments, producing an even, solid color on the page. The shapes prioritize clarity at display sizes, with distinctive silhouettes and simplified details that keep the letterforms from looking fussy.