Sans Normal Mubah 12 is a very bold, normal width, low contrast, upright, short x-height font visually similar to 'Buket' by Ahmet Altun, 'Jostern' by EMME grafica, 'Panton Rust' by Fontfabric, 'Asket' by Glen Jan, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, punchy, retro, impact, approachability, simplicity, brandability, rounded, chunky, geometric, soft corners, compact counters.
A heavy, rounded sans with compact counters and smooth, circular construction. Strokes are consistently thick with minimal modulation, and terminals are blunt or softly rounded, giving the forms a solid, blocky presence. Curves are broad and closed, while joins stay sturdy, producing a dense texture in text. Uppercase and numerals read as simple geometric silhouettes, and the lowercase maintains a squat, compact feel that favors bold shapes over delicate detail.
Well suited to headlines and display settings where impact and clarity at a distance matter, such as posters, signage, and promotional graphics. The rounded, chunky shapes also fit branding, packaging, and logo work that benefits from a friendly, approachable voice.
The overall tone is upbeat and approachable, with a toy-like, poster-friendly energy. Its soft geometry and chunky weight create a friendly voice, while the dense rhythm gives it a confident, attention-grabbing character that leans slightly retro.
Likely designed as a high-impact display sans that emphasizes simple geometric forms and a soft, inviting silhouette. The intention appears to be strong presence and easy recognizability rather than text-first refinement.
In longer lines the heavy weight and tight interior spaces create a strong, dark typographic color, so it performs best when given generous sizing or spacing. The geometric forms stay consistent across letters and numerals, reinforcing a cohesive, logo-ready look.