Slab Square Udgar 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Tisa' and 'FF Tisa Paneuropean' by FontFont (names referenced only for comparison).
Keywords: book text, magazines, editorial, pull quotes, packaging, literary, classic, confident, warm, readability, editorial voice, classic emphasis, sturdy presence, text hierarchy, slab serif, bracketed, robust, oldstyle numerals, calligraphic.
This typeface is an italic slab serif with sturdy, squared serifs and gently tapered strokes that create a clear, medium-contrast rhythm. The letterforms lean with a smooth, calligraphic flow, while the serifs stay firm and grounded, producing a distinctive mix of motion and stability. Counters are fairly open, curves are rounded rather than geometric, and joins feel slightly softened, which helps the forms read cleanly at text sizes. The lowercase shows traditional italic construction with a single-storey a and g, a flowing f, and a long-tailed y, and the figures include oldstyle-style forms with varying heights and extenders.
Well-suited for long-form reading in books and magazines where an italic voice is needed for emphasis, introductions, or sidebars. It also performs well in editorial headlines, pull quotes, and packaging copy that benefits from a classic tone with added presence and texture.
The overall tone reads bookish and editorial, pairing a classical, literary feel with a confident, slightly emphatic presence from the slab serifs. The italic angle adds energy and voice, making text feel more conversational and expressive without becoming informal.
The design appears intended to provide a readable italic with strong, square-shouldered serifs—balancing traditional text conventions with a sturdier, more contemporary slab foundation. It aims to deliver emphasis and personality while retaining the discipline and consistency required for continuous reading.
Serif shapes are substantial and mostly flat-ended, giving strong horizontal anchoring on E, F, T, and numerals, while curved letters keep a softer, inked character. The uppercase has a dignified, inscriptional air, and the italic lowercase introduces more humanist movement, creating a clear hierarchy between display-like caps and lively text forms.