Sans Normal Asrat 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, web content, editorial, signage, modern, clean, friendly, neutral, utilitarian, versatility, readability, neutral branding, modern clarity, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean sans with predominantly geometric construction and smooth, circular curves. Strokes are monolinear and consistent, with crisp, unbracketed terminals and gently rounded joins that keep counters open and legible. Uppercase proportions feel straightforward and balanced, while lowercase forms maintain an even, contemporary rhythm; bowls are round and the overall texture stays calm at text sizes. Numerals follow the same simple, sturdy logic, reading clearly with minimal stylistic distraction.
It suits interface copy, web and app typography, and general-purpose branding where neutral clarity is needed. The steady rhythm and open shapes also make it comfortable for longer passages in editorial layouts, while the straightforward letterforms translate well to wayfinding and signage.
The tone is modern and matter-of-fact, with a mild friendliness coming from the rounded forms and open counters. It feels impartial and dependable rather than expressive, projecting clarity, approachability, and a contemporary sensibility.
The design appears aimed at a versatile, contemporary sans for broad everyday use—prioritizing clarity, consistency, and a calm typographic color. Its restrained geometry suggests an intention to stay unobtrusive and readable across a range of sizes and contexts.
Curves are smooth and well-controlled, giving the font a polished, screen-friendly appearance in the sample paragraph. Spacing appears even and the shapes avoid sharp calligraphic moments, keeping the overall color uniform across lines.