Sans Normal Deden 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, wayfinding, presentations, clean, modern, friendly, neutral, functional, readability, versatility, clarity, neutrality, humanist, open counters, generous spacing, rounded terminals, crisp.
This typeface is a straightforward sans with smooth, round construction and evenly weighted strokes. Curves are clean and continuous, with open counters in letters like C, G, O, e, and a, supporting clarity at a range of sizes. Proportions feel balanced and slightly humanist: capitals are sturdy without looking rigid, while lowercase forms show simple, readable shapes with minimal complexity. Terminals are predominantly straight or softly rounded, joins are tidy, and the overall rhythm is calm and consistent across letters and numerals.
It suits interface copy, product text, and general-purpose body typography where a neutral sans is needed. The open counters and straightforward letterforms also work well for signage and informational materials, and it remains comfortable for longer passages in editorial or presentation settings.
The tone is neutral and contemporary, projecting a calm, approachable presence rather than strong stylistic attitude. Its rounded forms and open shapes give it a friendly, everyday usability that reads as modern and unobtrusive.
The design appears intended as a dependable, general-use sans that prioritizes clarity and an even reading texture. Its rounded geometry and restrained detailing suggest an aim for broad applicability across digital and print contexts without a strong stylistic bias.
Numerals share the same smooth, rounded logic as the letters and appear designed for general reading rather than tightly condensed tabular use. The sample text shows stable spacing and a clear baseline, with punctuation and dots reading cleanly without drawing attention.