Sans Contrasted Apli 10 is a very light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, magazine mastheads, posters, elegant, refined, airy, fashion-forward, condensed display, luxury tone, space saving, editorial clarity, high-waisted, monolinear feel, tall caps, delicate, crisp.
A tall, condensed display face with extremely thin strokes and a clean, modern construction. The letterforms emphasize verticality with narrow widths, long ascenders/descenders, and small, restrained apertures. Stroke contrast is subtle but present in curved forms and joins, while terminals remain sharp and tidy. Counters are slim and elongated, and the overall rhythm is even, giving lines of text a sleek, continuous texture.
Best suited to display settings such as headlines, magazine titles, fashion/beauty branding, posters, and elegant packaging. It can also work for short subheads or pull quotes where a narrow footprint is useful, but its delicate strokes make it less ideal for dense body text or small UI labels.
The font reads as poised and upscale, with a quiet sophistication that feels suited to contemporary luxury and minimalist aesthetics. Its narrow proportions and delicate weight create a sense of finesse and restraint, evoking boutique editorial styling rather than utilitarian signage.
The design intent appears to prioritize a refined, space-saving silhouette and a polished, contemporary tone, delivering high impact through proportion and restraint rather than heavy stroke weight. It aims to provide a sleek editorial voice with controlled contrast and consistent vertical emphasis.
Spacing appears deliberately tight to match the condensed outlines, helping words form a compact column. Numerals share the same tall, slender stance, and the lowercase keeps a simple, single-storey feel in key shapes, reinforcing the streamlined character. The very light strokes suggest it will be most comfortable when given generous size or strong contrast against the background.