Sans Contrasted Apja 10 is a light, very narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, editorial, branding, posters, packaging, elegant, refined, modern, fashion, space-saving, editorial tone, premium feel, sleek display, condensed, high-waisted, crisp, airy, minimal.
A condensed, high-waisted sans with clean, monoline-leaning stems that open into subtle contrast at joins and curves. Proportions are tall and narrow, with generous vertical emphasis and compact sidebearings that create a tight, rhythmic texture in words. Terminals are simple and largely unmodulated, keeping counters open and shapes pared back; curves in C/G/O and the bowls of B/P/R feel smooth and controlled rather than geometric. Lowercase forms stay slender with straightforward construction, while figures are similarly narrow and linear, reinforcing a consistent, columnar look.
Best suited to headlines, magazine-style typography, and brand wordmarks where a tall, condensed presence helps fit more characters into limited width while maintaining a polished feel. It can work well on posters, packaging, and labels that benefit from an elegant vertical rhythm, and is most effective when given room to breathe through tracking and ample leading.
The overall tone is poised and understated, reading as contemporary and editorial rather than casual. Its vertical elegance and restrained detailing suggest a premium, fashion-forward voice that feels calm, precise, and a bit dramatic in display settings.
The design appears intended to deliver an elegant condensed voice for display use: a minimal sans structure refined with controlled contrast and tall proportions to achieve a sleek, contemporary profile.
The narrow set and tall proportions make spacing and line breaks feel efficient, while the light color on the page keeps long lines from becoming visually heavy. The design’s simplicity favors clarity and a clean silhouette, with enough contrast in round forms to add sophistication without becoming ornate.