Sans Normal Isbi 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Favela' and 'Sztos' by Machalski, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, assertive, sporty, impact, approachability, display clarity, brand presence, rounded, blocky, soft corners, compact counters, chunky.
A heavy, wide sans with rounded geometry and smooth, softened corners. Strokes are consistently thick with broad, open shapes, while inner counters tend to be compact, giving the letters a dense, punchy silhouette. Terminals are generally blunt and slightly curved rather than sharply cut, and curves (notably in C, O, S, and G) read as strong, bowl-like forms. The lowercase follows the same chunky construction with sturdy stems and simplified joins, producing a uniform, highly graphic texture in text.
Best suited to large sizes where its chunky curves and wide stance can read clearly—headlines, posters, brand marks, packaging, and short, emphatic signage. It can work for brief subheads or callouts, but extended paragraphs may feel visually dense due to the heavy color and compact counters.
The overall tone is bold and upbeat, with a distinctly retro, poster-like presence. Its rounded heft feels approachable and playful while still projecting confidence and impact, making it well-suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold, simplified silhouettes that reproduce well in display contexts. Its consistent, geometric construction suggests a focus on strong branding and energetic, retro-leaning communication.
In running text the tight counters and broad proportions create a dark, compact rhythm that emphasizes shape over fine detail. Numerals match the letterforms in weight and width, reading as sturdy and display-oriented rather than delicate or technical.