Sans Normal Isru 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Muller Next' by Fontfabric, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, retro, punchy, energetic, confident, impact, motion, brand voice, display clarity, retro modernity, oblique, rounded, blocky, tight apertures, heavy terminals.
A heavy, oblique sans with wide-set proportions and compact internal counters. Letterforms are built from rounded, geometric masses with subtly sheared terminals and wedge-like joins that reinforce the forward slant. Curves are full and smooth, while apertures are relatively tight, producing dense, high-impact silhouettes and strong word shapes. Numerals and capitals maintain consistent width and weight, with a slightly squared-off, engineered feel in diagonal strokes and cut-ins.
This font is best suited to short, high-impact settings such as headlines, poster typography, sports and event branding, packaging callouts, and logo wordmarks. It performs especially well when set large, where the rounded geometry and oblique momentum can carry a strong visual message.
The overall tone is assertive and fast, with a sporty, retro-leaning emphasis that reads as dynamic and attention-grabbing. Its slanted, chunky forms suggest motion and urgency, making it feel bold and promotional rather than neutral or reserved.
The design appears intended to deliver maximum impact with a sense of speed and modernized retro energy. Its rounded, geometric construction and forward-leaning stance prioritize bold presence and expressive branding over long-form readability.
In text, the combination of heavy weight, tight counters, and pronounced slant creates a strong horizontal pull and compact rhythm. At smaller sizes, enclosed shapes and narrow openings can reduce clarity, while larger settings showcase the confident contours and streamlined angle.