Sans Normal Ohbah 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'Gramatika' by Tokotype, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, sporty, impact, clarity, modern branding, display legibility, geometric, rounded, blocky, sturdy, high impact.
A heavy, geometric sans with broad proportions and robust, even strokes. Curves are built from clean circular/elliptical forms, giving counters a round, open feel, while joins and terminals stay crisp and straightforward. The lowercase reads compact and solid with simple construction, a single-storey “a,” and a clear, utilitarian “t,” producing a steady rhythm in text. Numerals are similarly weighty and stable, with simple silhouettes designed for immediate recognition at display sizes.
Best suited for attention-grabbing headlines, logos, and brand systems that need a bold, contemporary sans voice. It should perform well in posters, packaging, and signage where its sturdy shapes and open counters can stay legible under strong contrast and at distance.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry keeps the voice friendly rather than aggressive, making it feel contemporary and energetic while still staying neutral enough for general branding.
The design appears intended as a high-impact geometric sans that prioritizes clarity and presence. Its simplified forms and consistent construction suggest a focus on versatile display typography with a friendly, modern character.
In continuous text the dense color and broad letterforms create strong emphasis, especially at larger sizes. Spacing appears balanced for display use, and the consistent stroke treatment helps maintain clarity across mixed case and numerals.