Sans Normal Ogny 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, approachability, modernity, rounded, geometric, blocky, compact, high impact.
A heavy, rounded sans with compact proportions and broad, confident curves. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt rather than tapered. Counters are generous for the weight, keeping letters like O, e, and a readable, while joins and intersections are simplified for a sturdy, graphic silhouette. Overall spacing and rhythm feel even, producing strong texture in all-caps and a solid, cohesive word shape in mixed case.
Best suited to headlines, posters, and branding where impact and clarity at larger sizes matter most. It can also work well for signage and packaging systems that need a friendly but forceful voice, and for short UI labels where bold emphasis is required.
The tone is bold and approachable, combining a contemporary, no-nonsense presence with soft, rounded warmth. It reads as assertive and upbeat rather than technical, making it feel suitable for attention-grabbing messaging without becoming harsh.
The design appears intended to deliver maximum visual weight with clean geometry and approachable rounding, prioritizing strong silhouettes and consistent texture for contemporary display typography.
The uppercase set looks especially strong and uniform for display, while the lowercase maintains straightforward, single-storey shapes that reinforce a geometric, modern character. Numerals match the same stout construction, giving figures a clear, poster-ready presence.