Sans Normal Apkom 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark Paneuropean' by FontFont, 'Cabira' by Hurufatfont, 'Mercenary' by Miller Type Foundry, 'Daikon' and 'Mazzard Soft' by Pepper Type, 'Bozon' by ROHH, 'Manifestor' by Stawix, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, friendly, functional, clarity, versatility, modernity, neutral voice, geometric, rounded, open counters, crisp, even rhythm.
A clean, geometric sans with monoline strokes and rounded, circle-based curves. Letterforms are upright with open counters and generous apertures, producing a bright, airy color in text. Proportions feel balanced and contemporary: rounded bowls on C/O/Q read smooth and consistent, while straight-sided forms like E/F/L maintain crisp terminals and even stroke endings. Numerals are clear and sturdy, with simple, modern construction and good differentiation at a glance.
Well-suited to interface copy, product UI, and dashboards where clarity is essential. It also works for contemporary branding systems, wayfinding and signage, and general editorial or presentation layouts that benefit from a clean, approachable sans.
The overall tone is neutral and modern, leaning friendly rather than austere due to the rounded curves and open shapes. It feels pragmatic and understated—designed to support content without calling attention to itself.
The design intent appears to prioritize legibility and a contemporary, geometric voice. Rounded forms and open counters aim for clarity across sizes, while restrained detailing keeps the type versatile for both display headlines and extended text.
Capitals present a steady, engineered geometry, while the lowercase maintains a straightforward, utilitarian rhythm. The sample text shows stable spacing and an even texture across mixed-case passages, indicating a design optimized for continuous reading as well as clean display use.