Sans Normal Apkom 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matteo' by Indian Type Foundry and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: ui text, wayfinding, brand systems, headlines, editorial, modern, clean, neutral, friendly, corporate, versatility, clarity, modernization, systematic tone, geometric, open, rounded, crisp, even.
A clean sans with broadly geometric construction and an even, low-contrast stroke. Curves are smooth and round (notably in C, O, and the bowls of B and P), while terminals are crisp and mostly squared, giving a precise, contemporary finish. Proportions feel generous and slightly expanded, with open apertures and ample counters that keep letterforms clear in text. The lowercase shows a single-storey a and g, a simple vertical i/j with round dots, and generally straightforward, unembellished joins and shoulders.
It performs well in interface typography and product UI where clarity and consistent rhythm matter, and it also scales nicely for headlines due to its broad, open shapes. The even color and generous counters make it a practical choice for brand systems, signage, and editorial layouts that need a modern, unobtrusive sans.
The overall tone is modern and neutral with a friendly edge from the rounded forms and open spacing. It reads as calm and utilitarian rather than expressive, suited to straightforward communication and contemporary branding.
This design appears intended as a versatile, contemporary workhorse sans: geometric enough to feel modern and systematic, but open and rounded enough to remain approachable in continuous reading.
The numerals follow the same geometric logic, with a clean, circular 0 and simple, legible 1–9 forms. Diagonals (V, W, X, Y) are sharp and balanced, while the Q uses a short, unobtrusive tail that preserves the round silhouette.