Sans Normal Anmog 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Klik' by Fenotype and 'Rothek' by Groteskly Yours (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, clean, approachable, confident, clarity, approachability, modern utility, brand friendliness, rounded, geometric, open apertures, high contrast-free, even rhythm.
A rounded geometric sans with smooth, circular bowls and consistently even stroke weight. Uppercase forms are clean and simplified, with broad curves in C/G/O and a straightforward, legible construction across the alphabet. Lowercase shows single-storey a and g, compact shoulders, and generous counters that keep interior spaces open. Terminals are mostly blunt or softly rounded in feel, producing a steady texture with clear, uncluttered joins; numerals follow the same rounded, contemporary construction.
It suits interface typography and product experiences where clarity and a friendly tone are important, and it performs well in headings and short paragraphs due to its open counters and even rhythm. The rounded construction also makes it a strong fit for branding, packaging, and signage that benefit from a modern, approachable voice.
The overall tone is friendly and contemporary, leaning toward a clean, upbeat voice rather than a formal or technical one. Its rounded geometry and open shapes give it an approachable, everyday character that still reads as confident and modern.
The design appears intended to deliver a neutral, modern sans with softened geometry—prioritizing clarity, smooth rhythm, and an inviting personality for contemporary communication across print and screen.
Curves dominate the design, with minimal modulation and little to no calligraphic influence, which helps maintain a uniform color in text. Letterforms like S and G emphasize smooth, circular movement, and the set maintains a consistent geometric logic between caps, lowercase, and figures.