Sans Normal Anmog 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Riveruta' and 'Sklow' by Andfonts, 'Hurme Geometric Sans 1 & 2' by Hurme, and 'Lemon Milk Pro' by Marsnev (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, clean, modern, friendly, neutral, practical, clarity, modern utility, neutral branding, everyday text, geometric, rounded, open apertures, crisp terminals, even rhythm.
A clean sans with strongly geometric construction and smooth, round counters. Curves are near-circular and consistent, while straight strokes end with crisp, square terminals that keep the silhouette tidy. Uppercase forms are broad and stable, with a relatively low contrast feel; the lowercase shows a simple, single-storey a and g and a compact, readable rhythm. Numerals are straightforward and balanced, with a clear, open 4 and rounded 0/8 forms that match the overall geometry.
It performs well for UI labels and general on-screen typography where clarity and consistent shapes matter. The sturdy uppercase and smooth rounded lowercase also suit logos, short headlines, wayfinding, and clean packaging systems that want a contemporary, friendly voice without calling attention to stylistic quirks.
The overall tone is modern and approachable, with a calm neutrality suited to contemporary interfaces and branding. Rounded forms add friendliness, while the firm terminals and even spacing keep it professional rather than playful.
The design appears intended as a dependable, geometric everyday sans: simple forms, consistent curves, and clear counters aimed at legibility and broad applicability in modern visual systems.
Diagonal letters (like K, V, W, X, Y) feel crisp and controlled, reinforcing a slightly engineered, geometric flavor. The ampersand and punctuation in the sample text sit comfortably with the rest of the set, maintaining the same clean, rounded logic.