Sans Contrasted Unju 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Clearface Gothic' by Linotype, 'Artigua' by Picador, 'Cleargothic Pro' by SoftMaker, 'Dilemma' by Sudtipos, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, confident, industrial, sporty, headline, assertive, impact, legibility, modernity, durability, clarity, blocky, compact, sturdy, rounded, ink-trap-like.
A heavy, compact sans with large counters and broad, rounded curves that keep forms open despite the weight. Stroke endings are mostly squared, with subtle softening in joins and corners that prevents the shapes from feeling brittle. Curves on letters like C, G, O, and S are smooth and full, while diagonals (A, K, V, W, X) read as dense and stable. Several glyphs show small internal notches at joins—an ink-trap-like detail that helps clarity at tight apertures. Numerals are bold and straightforward, with strong vertical emphasis and simple, legible silhouettes.
Best suited for headlines, posters, signage, and bold brand marks where strong presence and quick recognition matter. It also works well for short bursts of text on packaging or labels, where a compact, high-impact texture helps content stand out.
The overall tone is loud, confident, and utilitarian, with a contemporary, workmanlike toughness. Its dense color and sturdy construction give it a sporty, industrial feel suited to attention-grabbing messaging rather than subtlety.
The design appears intended to deliver maximum impact with sturdy, simplified forms and controlled detailing that preserves legibility at display sizes. The small ink-trap-like cut-ins suggest an emphasis on maintaining clarity when printed large, tightly spaced, or at lower resolution.
The lowercase set uses single-storey forms (notably a and g), reinforcing a modern, accessible voice. The punctuation in the sample (including the ampersand and apostrophe) matches the same heavy, simplified construction, keeping texture consistent in continuous text.