Sans Normal Labum 10 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, sportswear, sporty, confident, modern, energetic, direct, emphasis, impact, motion, display, clarity, oblique, geometric, rounded, heavyweight, compact spacing.
A heavy, oblique sans with broad proportions and smooth, rounded outer curves. Strokes are uniform and low in contrast, with clean terminals and a generally geometric construction that still allows subtle shaping in diagonals and joins. The lowercase shows a tall x-height with compact ascenders and short descenders, giving dense color in text. Counters are fairly open for the weight, and the numerals follow the same sturdy, rounded logic for a consistent rhythm across letters and figures.
This font works best for high-impact display applications such as headlines, posters, packaging callouts, and branding where a strong, slanted voice is desirable. It can also serve in short UI or editorial emphases (pull quotes, section headers) when large sizes and tight messaging are needed.
The overall tone is assertive and energetic, with a forward-leaning posture that suggests motion and momentum. Its bold presence reads confident and contemporary, leaning toward sporty and promotional messaging rather than delicate or literary settings.
The design appears intended to deliver a bold, modern sans voice with built-in emphasis through an oblique stance, optimized for visibility and punch. Proportions and the tall lowercase aim to keep words compact and readable while maintaining a strong, unified texture.
The italic angle is pronounced enough to create strong directional emphasis, and the heavy weight produces a solid, poster-like texture in longer lines. Round characters stay smooth and stable, while diagonals (such as in V, W, X, and Z) add a crisp, dynamic cadence.