Sans Superellipse Homud 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Cynosure' and 'Cynosure Soft' by Device, 'Jouter Sans' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'PG Grotesque' by Paulo Goode, and 'Cartel' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, confident, industrial, playful, punchy, friendly, impact, approachability, signage, rounded, blocky, compact, sturdy, soft corners.
A heavy, rounded sans with a squared-off, superelliptical construction: bowls and counters read like softened rectangles rather than perfect circles. Strokes are thick and steady, with tight apertures and compact internal spaces that emphasize solidity at larger sizes. Curves transition with broad radii, while joins and terminals stay blunt and clean, producing a strong, even texture across words. Uppercase forms are wide and assertive, and the numerals match the same chunky geometry and high-impact silhouette.
Best suited to headlines, short phrases, and high-impact messaging where weight and width can do the work—posters, packaging panels, signage, and brand marks. It can also fit energetic commercial contexts like sportswear, promos, and UI hero text where a bold, friendly voice is desired.
The overall tone is loud, confident, and approachable—like a friendly display face with an industrial backbone. Its soft corners keep it from feeling harsh, while the dense shapes and tight counters add a no-nonsense, punchy attitude that reads well in bold statements.
The design appears intended to deliver maximum impact with a unified rounded-rectangle geometry—combining sturdy, sign-like mass with softened corners for approachability. It prioritizes strong silhouettes and consistent texture over airy readability, making it ideal for statement typography.
In continuous text the dark color builds quickly, creating a strong rhythm and a compact, poster-like presence. The rounded-rectangle logic remains consistent across letters and figures, helping headlines feel cohesive and branded.