Sans Normal Jolis 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, confident, energetic, modern, impact, motion, attention, branding, display, oblique, blocky, compact counters, ink traps.
A heavy, right-leaning sans with broad proportions and rounded, geometric skeletons. Strokes are thick and consistently weighted, with smooth curves and firm, squared-off terminals that read cleanly at display sizes. Counters are relatively compact for the weight, producing dense, high-impact word shapes, while forms like the lowercase a and g stay single-storey and strongly simplified. The overall rhythm is forward-tilted and tightly packed, with sturdy joins and a distinctly solid, poster-friendly silhouette.
Best suited to headlines, posters, and short-form messaging where impact and motion are priorities. It works well for sports branding, energetic campaigns, packaging callouts, and bold wordmarks, especially when set large or with generous line spacing to keep dense shapes from feeling crowded.
The tone is assertive and athletic, with a brisk, forward motion that feels action-oriented and promotional. Its weight and slant create a sense of urgency and confidence, leaning toward contemporary sports, street, and high-energy branding aesthetics.
The design appears intended to deliver maximum visual punch in an oblique, modern sans voice, prioritizing strong silhouettes, compact counters, and fast, energetic texture for attention-grabbing display typography.
The numerals are equally bold and rounded, matching the letterforms’ heavy color and oblique stance. Round letters (O, C, G) remain smooth and full, while diagonals (A, V, W, X) look stable and engineered, reinforcing a strong, industrial-leaning presence.