Sans Normal Kadum 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, modern, confident, energetic, technical, impact, momentum, clarity, modernity, slanted, rounded, geometric, clean, solid.
A slanted, heavy-weight sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and circular (notably in C, O, Q, and 8), while terminals and joins are clean and simplified for a crisp silhouette. The italic angle is consistent across capitals, lowercase, and figures, giving lines of text a forward rhythm and a compact, cohesive texture. Counters are generous and shapes remain sturdy, with numerals that read clearly and keep the same rounded, modern logic as the letters.
This font is well suited to headlines, branding, posters, and packaging where a strong, modern italic presence is needed. It can also work well for sports, fitness, and tech-facing graphics that benefit from a sense of motion and bold clarity.
The overall tone is confident and energetic, with a forward-leaning stance that feels sporty and contemporary. Its rounded geometry keeps the voice friendly and accessible while still projecting strength and momentum.
The likely intention is to deliver a modern, forward-leaning sans for high-impact communication, combining sturdy shapes with rounded geometry to balance assertiveness and approachability.
The design maintains a uniform, engineered feel across the set, with a steady baseline and consistent slant that supports fast scanning at display sizes. Letterforms favor smooth curves over sharp calligraphic modulation, reinforcing a clean, modern impression.