Sans Normal Lirey 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pluto Sans' by HVD Fonts, 'Flink Neue' by Identity Letters, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, modern, impact, emphasis, motion, display, geometric, slanted, rounded, compact, dynamic.
This typeface is a heavy, forward-slanted sans with broad, compact shapes and rounded curves. Strokes stay largely uniform, with smooth transitions and minimal modulation, producing dense, dark letterforms. Counters are relatively tight and the overall texture is assertive, with a steady rhythm across uppercase and lowercase. The lowercase is sturdy and compact, while figures are bold and simplified for high visual impact.
Best suited to short, high-impact text where the heavy weight and slant can do the work: headlines, poster typography, retail and promotional graphics, sports and fitness branding, and bold packaging callouts. It can also function for logos and wordmarks where a compact, energetic sans is desired, but is less ideal for long reading due to its dense color and tight counters.
The overall tone is energetic and forceful, with a momentum that reads as athletic and promotional. Its bold slant and compact massing create a sense of speed and urgency, while rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver maximum punch in display sizes, combining a strong, compact skeleton with a forward-leaning stance for motion and emphasis. Its rounded, low-modulation construction suggests a focus on clarity and consistency in bold, attention-grabbing applications.
Uppercase forms lean on straightforward geometry with sturdy joins, and diagonals (such as in K, V, W, X, Y) feel especially strong and directional. The punctuation and numerals maintain the same stout, simplified construction, helping the face stay consistent in headline settings.