Slab Contrasted Wivo 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, western, circus, vintage, playful, bold, high impact, retro flavor, poster display, brand character, slab serif, bracketed serifs, ball terminals, soft corners, round counters.
A heavy, display-oriented slab serif with broad proportions and compact internal spacing. The letterforms combine blocky, bracketed slabs with rounded joins and softened corners, producing a sturdy silhouette that still feels friendly. Curves are full and generously rounded, with prominent round counters and occasional ball-like terminals (notably in several lowercase forms). Stroke modulation is present but secondary to the mass of the shapes, and the serif treatment reads as bold, squared slabs with slight shaping rather than sharp hairline details.
Best for large-scale display work where impact and personality are desired—posters, event titles, product labels, storefront-style signage, and logo wordmarks. It can also work for short, bold callouts or section headers when you want a vintage, poster-like texture.
The overall tone evokes classic show-poster typography: confident, attention-grabbing, and slightly whimsical. Its chunky slabs and rounded details suggest a retro, Americana-leaning voice that can feel Western, carnival, or old-time print depending on color and layout.
The font appears designed to deliver maximum presence with a nostalgic slab-serif flavor, pairing stout rectangular serifs with rounded, approachable shaping. It aims to read quickly at a distance while adding a distinctive retro voice to headlines and branding.
The design maintains strong consistency in weight and serif structure across caps, lowercase, and numerals, with a punchy rhythm created by wide forms and deep, dark counters. In text settings the density is high and the texture is emphatically bold, making it better suited to short bursts than extended reading.