Slab Contrasted Wima 5 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, collegiate, retro, sturdy, maximum impact, strong branding, retro display, high visibility, sturdy readability, blocky, heavy, slabbed, bracketed, compact.
A hefty slab serif with broad proportions, dense color, and pronounced rectangular serifs that read as strongly bracketed in places. Strokes are largely uniform with subtle contrast, and curves are wide and full, giving counters a rounded yet compact feel. Terminals tend to be squared-off and robust, with crisp joins and minimal delicacy; the overall rhythm is steady and emphatic. The lowercase keeps a straightforward, workmanlike structure with a solid x-height presence and simplified forms that prioritize mass and clarity over refinement.
Best suited for short, high-impact settings such as headlines, posters, and large typographic statements. It also fits sports branding, badges, and packaging where a sturdy slab-serif voice helps convey strength and tradition. For longer text, it will work most comfortably at larger sizes with generous leading to avoid an overly heavy page color.
The tone is confident and no-nonsense, combining a collegiate/athletic poster energy with an industrial, utilitarian solidity. Its heavy slabs and broad stance feel loud and dependable, suggesting tradition, strength, and a slightly retro Americana character.
The design appears intended to deliver maximum impact through broad proportions, heavy slabs, and simplified, sturdy letterforms. It emphasizes authority and visibility, aiming for a classic display slab feel that holds up in bold editorial, promotional, and identity contexts.
At text sizes it maintains strong word shape but produces a very dark texture, making it best when ample spacing and contrast are available. The numerals and capitals feel especially display-oriented, with a punchy, billboard-like presence.