Sans Normal Atbih 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, posters, packaging, children’s media, social graphics, friendly, playful, casual, humanist, approachable, approachability, informality, cheerfulness, readability, rounded, soft terminals, hand-drawn, quirky, informal.
This typeface uses clean, sans-derived letterforms with gently rounded curves and subtly irregular geometry that gives it a lightly hand-drawn feel. Strokes are smooth and fairly even, with soft terminals and a mild, organic wobble in straights and diagonals that keeps the texture lively rather than rigid. Counters are open and rounded, bowls trend toward circular/elliptical shapes, and overall spacing reads comfortable and unforced. The lowercase is simple and readable, with single-storey forms where expected and compact joins that avoid sharp corners; numerals follow the same soft, slightly informal construction.
It works well for friendly branding, posters, packaging, and social or editorial graphics where an approachable tone is helpful. The clear shapes also support longer blurbs or UI-like copy when a casual, human touch is desired, though it will feel less at home in strictly formal or highly technical settings.
The overall tone is warm and personable, with a playful, everyday character that feels more conversational than corporate. Its slight irregularities add charm and friendliness, suggesting an easygoing, human voice suited to informal communication.
The design appears intended to balance straightforward sans readability with a deliberately informal, hand-made warmth. It aims to provide a cheerful, approachable voice while keeping letterforms simple enough for practical display and text use.
In running text, the font maintains a consistent rhythm while preserving its quirky personality, especially in diagonals and curved joins. It stays legible at paragraph scale, but the intentionally casual contours and soft shaping become most noticeable in headings and short phrases.