Sans Normal Buboj 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acto' by Monotype and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, modern, neutral, clean, friendly, versatility, clarity, contemporary tone, geometric simplicity, geometric, monoline, open counters, rounded terminals, even rhythm.
This sans serif shows a clean, geometric construction with largely circular bowls and smoothly drawn curves. Strokes feel monolinear with minimal modulation, and terminals are generally blunt or gently rounded, giving the outlines a polished, consistent finish. Uppercase forms are straightforward and evenly proportioned, while lowercase features single-storey a and g with open, readable counters. The numerals are simple and contemporary, matching the same geometric rhythm and spacing across the set.
It works well for UI text and product copy where an even, contemporary texture is important, and it scales comfortably into headings without becoming overly stylized. The clear lowercase and straightforward numerals also make it a practical choice for wayfinding, dashboards, and general editorial layouts that need reliable readability.
The overall tone is modern and matter-of-fact, with a calm, approachable neutrality. Its rounded geometry keeps it from feeling harsh, making it suitable for contemporary interfaces and general-purpose branding without calling attention to itself.
The design appears intended as a versatile, contemporary sans with geometric underpinnings and restrained personality, aiming for broad usability across digital and print contexts. Its simplified lowercase structures and consistent curves suggest a focus on clarity and a smooth reading rhythm.
Letterforms favor clarity through open apertures (notably in c, e, and s) and smooth joins, producing an even texture in paragraph settings. Curves appear optically balanced against straight strokes, and the set reads consistently across mixed-case and numerals.