Sans Superellipse Hurub 5 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Grupi Sans' by Dikas Studio, 'Aspira' by Durotype, 'MVB Diazo' by MVB, 'Epilepsja' by Mikołaj Grabowski, and 'Trade Gothic Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, chunky, friendly, retro, punchy, impact, friendliness, display clarity, geometric consistency, rounded, soft corners, compact, high contrast (internal), geometric.
A heavy, rounded sans with superellipse-inspired counters and softened corners throughout. Strokes are thick and largely even, with small apertures and tight internal spaces that create a compact, poster-like texture. Round letters such as O, Q, and 0 read as rounded rectangles, while joins in forms like M, N, and W are blunt and sturdy rather than sharp. The lowercase leans toward single‑storey constructions (notably a and g), with short, stout stems and minimal differentiation between thick and thin, producing strong color and dense rhythm in text.
Best suited to display settings where impact and warmth are desired—headlines, posters, packaging, brand marks, and short callouts. It can work for signage and large UI labels when set generously, but the dense counters make it less ideal for extended small-size reading.
The overall tone is bold and approachable, combining a playful, toy-like friendliness with a confident, attention-grabbing presence. Its rounded geometry and closed counters give it a retro display feel that reads as fun and informal rather than technical or austere.
The design intent appears to be a highly legible, high-impact rounded sans that translates geometric, superellipse-like construction into a friendly display voice. It prioritizes presence and consistency of shape over openness, aiming for a compact, iconic silhouette across letters and numbers.
The punctuation and numerals appear designed to match the same soft, blocky geometry; figures are wide and simplified, with the 0 closely echoing the uppercase O. The heavy weight and compact apertures mean it will feel darker as size decreases, so spacing and size choices will strongly influence legibility in longer passages.