Sans Normal Lyrel 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Anona' by Nova Type Foundry, 'Akwe Pro' by ROHH, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, energetic, sporty, punchy, friendly, modern, impact, motion, attention, branding, headline strength, slanted, compact apertures, rounded corners, heavy strokes, soft terminals.
A heavy, right-slanted sans with broad proportions and dense, ink-trap-free strokes. Forms lean on smooth, rounded geometry with softened corners and mostly closed apertures, giving letters a compact, muscular silhouette. Curves are full and continuous (notably in C, G, O, S), while straighter letters (E, F, H, N) keep a firm, blocky structure; diagonals are sturdy and consistent across A, K, V, W, X, and Y. The lowercase shows a single-storey a and g, a tall, simple i with a round dot, and a tight, low-contrast rhythm that holds together well in larger settings.
Best suited to headlines, posters, and short, emphatic messaging where its weight and slant can drive momentum. It works well for sports branding, event graphics, packaging, and promotional layouts that need strong presence and quick readability at larger sizes.
The overall tone is assertive and high-impact, with a forward-leaning motion that reads as energetic and contemporary. Rounded shaping and compact counters keep it approachable rather than aggressive, making it feel sporty and promotional without becoming harsh.
The design appears intended as a high-impact italic display sans that emphasizes speed and confidence while maintaining a rounded, friendly finish. Its compact counters and broad stance prioritize visual punch and branding recognition in large-scale typography.
Spacing appears deliberately tight and display-oriented, with counters and apertures that stay relatively small at this weight. Numerals follow the same sturdy, slanted construction and look built for bold headlines rather than long-form reading.