Sans Normal Lukuv 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Telder HT Pro' by Huerta Tipográfica, 'Morandi' and 'Mundo Sans' by Monotype, 'Neue Reman Sans' by Propertype, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, bold, friendly, loud, impact, dynamism, modern branding, approachability, oblique, rounded, soft corners, compact counters, sturdy.
A heavy, oblique sans with broad proportions and generously rounded curves. Strokes are consistently thick with minimal modulation, producing a dense, high-impact color. Counters are relatively compact, terminals are mostly blunt or softly rounded, and the overall construction favors simple, geometric forms with a slightly condensed internal space. The slant is pronounced and uniform, giving lines a forward-leaning rhythm and a dynamic horizontal flow.
Best suited for short, prominent text such as headlines, posters, and promotional layouts where impact matters more than fine detail. It also fits sports-oriented branding, product packaging, and bold social/digital graphics, especially at medium to large sizes where its tight counters remain clear.
The tone is assertive and kinetic, with a sporty, modern feel. Its combination of mass and slant reads as energetic and promotional, while the rounded shapes keep it approachable rather than sharp or technical.
The design appears intended to deliver maximum visual punch with a forward-leaning, energetic stance. Its geometric, rounded construction aims for broad legibility and a friendly modern character while maintaining a strong, attention-grabbing presence.
Uppercase forms appear blocky and stable, while lowercase letters show single-storey shapes (notably the “a” and “g”), reinforcing an informal, contemporary voice. Numerals are similarly robust and simplified, matching the overall blunt, punchy silhouette.