Sans Normal Kogod 10 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'Neusa Neu' by Inhouse Type, 'Glimp' by OneSevenPointFive, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, modern, assertive, sporty, confident, emphasis, impact, speed, modernity, clarity, slanted, geometric, compact, smooth, clean.
A heavy, right-leaning sans with smooth, rounded construction and consistently low stroke modulation. Proportions feel compact and contemporary, with generous x-height and relatively short extenders that keep lines dense and efficient. Counters are open and clean, and terminals are largely blunt or softly rounded, producing a sturdy texture. The slant and strong weight create a forward rhythm, while spacing stays even enough for coherent word shapes in longer setting.
Best suited to headlines, posters, brand marks, and other display applications where a bold, italicized voice is desirable. It can also work for short UI labels, callouts, and packaging copy when strong emphasis and quick scanning are priorities, though its dense weight may feel heavy for long reading at small sizes.
The overall tone is energetic and contemporary, with a punchy, motion-oriented feel driven by the italic angle and bold presence. It reads as confident and direct rather than delicate, suggesting speed, action, and emphasis. The shapes stay friendly and approachable due to the rounded geometry, avoiding harshness despite the strong color.
The design appears intended as a modern, high-impact italic sans that delivers emphasis and momentum without resorting to decorative details. Its rounded, low-contrast build prioritizes clarity and consistency, aiming for a versatile display voice that feels contemporary and energetic.
In text, the heavy strokes and slanted forms produce a prominent typographic color that favors short bursts and highlighted phrases. Round letters maintain smooth interiors, while diagonal-heavy forms contribute to a brisk, compressed cadence across lines.