Sans Superellipse Ehluw 5 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, packaging, app titles, athletic, retro, speedy, punchy, industrial, convey motion, maximize impact, retro sport, sturdy signage, brand voice, oblique, rounded, ink-trap, compressed, square-shouldered.
A heavy, right-leaning sans with rounded-rectangle construction and squared shoulders, giving counters and terminals a superelliptical feel. Strokes stay largely monolinear, with occasional sharp joins and angled cuts that create a brisk, engineered rhythm. Many letters show compact apertures and subtly pinched interior corners reminiscent of ink-trap shaping, while the overall silhouette remains clean and blocky. Spacing appears fairly tight in running text, with a lively, forward-tilted cadence and sturdy numerals that match the letterforms’ compact, squared geometry.
Best suited for short, high-impact settings such as sports identities, event posters, product packaging, and bold UI headings where its slanted momentum reads as intentional. It can also work for labels or merchandise graphics, especially when you want a retro-speed or industrial performance feel. For longer text, it will generally read strongest at larger sizes where the compact apertures and tight rhythm have room to breathe.
The tone is fast, sporty, and slightly retro, like trackside signage or vintage performance branding. Its forward slant and chunky forms communicate momentum and impact, while the rounded-square shaping keeps it approachable rather than aggressive. Overall it feels energetic and utilitarian, with a display-first attitude.
The font appears designed to deliver a sense of speed and toughness through oblique posture, blocky superelliptical construction, and minimally contrasted strokes. It prioritizes striking silhouettes and a cohesive, engineered texture over quiet neutrality, aiming for confident display typography that feels modern yet referential to mid-century athletic and automotive lettering.
The design balances soft rounding with hard angles: curves often resolve into flat-ish terminals, and several glyphs use slanted strokes and wedge-like cuts to emphasize motion. The variable widths across characters add a dynamic texture in headlines, while the dense interior shapes can make it feel more mechanical and compact at smaller sizes.