Sans Normal Utrej 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, app design, editorial, packaging, brand voice, friendly, casual, lively, approachable, modern, approachability, readability, informal tone, italic emphasis, rounded, slanted, humanist, soft corners, open forms.
A slanted, rounded sans with soft terminals and gently modulated curves. Strokes are smooth and largely even, with a slightly calligraphic, handwritten energy created by the consistent italic angle and subtle flare at some joins. Counters are open and generous, and round letters read as slightly oval, giving the face a buoyant rhythm. Proportions feel practical and text-ready, with clear, uncomplicated shapes and a moderate presence on the line.
Works well for interfaces, product copy, and editorial text where a friendly, energetic tone is desired without sacrificing clarity. It can also support packaging and brand systems that benefit from a modern, approachable italic voice in headlines, subheads, or emphasis within body text.
The overall tone is warm and conversational, with an informal momentum that suggests speed and ease rather than strict precision. Its rounded geometry and steady slant create a friendly, contemporary voice that feels suited to everyday messaging and light branding.
The design appears intended to provide a readable italic sans that feels more human and casual than formal obliques, combining rounded forms with a steady slant to create a smooth, personable text texture.
The alphabet shows a cohesive italic construction across caps and lowercase, with rounded bowls and smooth curves that keep texture even in longer lines. Numerals match the same soft, slanted character for consistent color in mixed text settings.